Midtown Cafe and Dessertery Celebrates 30 Years



For 30 years, Midtown Cafe and Dessertery has been feeding people of Winston-Salem made-from-scratch, Southern home cooking. The success of this local staple is attributed to many areas, but the unique concept to offer a wide variety of foods throughout the day is perhaps the most important!

“Midtown was started by Scott Gerding, a Wake Forest graduate, as a small dessert café,” said co-owner Jeff Cayton. “‘The Dessertery—Serving Scratch-Made American Desserts’ was the first of its kind and offered the first espresso machine in the area. Scott, who grew up in his parents’ restaurant, The Pancake Pantry in Gatlinburg, Tennessee, saw an opportunity to grow the brand when Stratford Village shopping center was being built. “We opened as Midtown Cafe and Dessertery in 1995, and it quickly became known as a great place for weekend brunch with family and friends and a great place to meet during the week.”

The sense of community felt at Midtown is one-of-a-kind, and when it is paired with a great staff, great customers, great food and consistency, all in one great, central location…the recipe for success is complete! “Over the years we continued to change and adapt to suit the needs of our customers,” explained Cayton. “Our diverse offerings, including breakfast all day, allow us the flexibility. We now have Midtown Market, offering the flavors of Midtown ready to take home, along with 25 scratch-made desserts and other goodies. We also have a great catering department that offers great, fresh variety, delivering to business clients throughout Winston-Salem.”

With all Midtown has to offer, the basic appeal of a comfortable, affordable place to get a delicious dinner for the family is second to none. “Last year, we really started to focus on our dinner business,” Cayton said. “Our specialty is classic comfort entrées and sides that change seasonally and focus on items we source locally as much as we can. Our Local Feature Night started as a way to focus on seasonal items and local businesses that we may not use all the time. We create a special for the night to highlight the items. It is a great way to grow our sense of community. We also have a diverse beer and wine menu, featuring a lot of local options.” This year, Midtown promises even more to look forward to! “We are kicking off January with a Locally Sourced Weekly Dinner Feature and Kids Eat Free, Monday through Wednesday after 4 pm,” added Cayton. “There will also be our 30-year celebration, local night, spring/summer dinner menu update and engaging our customers by posting our fun specials and features on social media.”

Midtown Cafe and Dessertery has something for everyone at any time of day at a price you can afford in an atmosphere you’ll want to come back to again and again. What more could you ask for? “My favorite dishes are the Spicy Southwestern Omelet, Pinehurst Chicken Grill sandwich and, for dinner, the Pecan Crusted Chicken Breast with braised collard and goat cheese grits,” admitted Cayton. Where else will you find that kind of variety?

Next time you need a night out of the kitchen, head on over to Midtown Cafe and Dessertery, and don’t hesitate to suggest new menu items…Jeff and his team love hearing from customers!

Midtown Cafe and Dessertery is located at 151 South Stratford Road in Winston-Salem. Hours of operation are Sunday–Thursday from 7am–8:30 pm and Friday–Saturday from 7am–9:30 pm. For more information, call 336.724.9800, or visit the website (www.midtowncafews.com) to check out the menu, or sign up for the monthly e-mail that lets you know about the weekly features.

 


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