“Love Where You Live” is much more than just a catchy play on words to the professionals who make Parr Investments more than just an apartment management company. It’s their mission, yes, but it’s also a way of life.
When Chris Parr, owner and CEO, founded the company in 2001, he brought with him a strong foundation in the construction industry and also experience building custom residential homes. Leading his own successful flooring business since 1994, when he installed carpeting in new apartments, he also brought insight as to what made these apartment communities so successful. Chris launched his first Parr development, Bromley Park Apartments, in Winston-Salem soon after.
Today, nine outstanding apartment communities make up the Parr Investments family, and Chris has put together a team of positive, caring professionals at each complex who never stray from the quest of keeping that feeling of “home” at every newly signed lease. That core philosophy—Love Where You Live—is their main goal for every resident.
“This was easily our slogan as we talked about what was important to us as a company,” says Rhonda Roth, president of Parr Investments, who has been involved in the apartment industry since 1999, and whose extensive management background has prepared her for creating innovative approaches to providing the absolute best customer service, while inspiring her employees to do the same.
“We want people to feel like they are at a resort—with all the amenities a resort offers—but adding that special touch of home,” she explains.
The team also realizes that each of their apartment communities is unique. Chris operates with a very hands-on approach to this business and devotes a great deal of time to planning the layout of every new community, and making sure the apartments offer a unique, desirable living space based on the needs of that particular location.
“We feel each property has its own personality,” says Rhonda. “It is exciting and rewarding to be able to develop that and watch them grow from the ground up.”
Construction has just been completed on the 224-unit first phase of Parr’s newest community—The Reserve at Smith Crossing in Kernersville—with construction of the second phase scheduled to begin in the fall of 2017. Located right off I-40 at the Union Cross exit, there will then be 372 total units at The Reserve at Smith Crossing, which has quickly become a welcome addition to the landscape of the fast-growing Kernersville area, itself attracting businesses and families alike with its small-town feel. Yes, thanks to the enormous appeal of the geographic location, an unmistakable community spirit, and the easy proximity to the larger cities of Winston-Salem and Greensboro, The Reserve at Smith Crossing is an ideal home for people at any stage of life. There is plenty to offer new college graduates taking on their first corporate job nearby; growing families who love the local parks, as well as the school system; or retired couples who are looking to downsize and settle down just a bit away from the hustle of the city.
Lucky residents of the newest Parr community enjoy the community-wide amenities of a beautiful clubhouse that welcomes residents with a coffee bar and a “sweets” bar, always brimming with chocolates and other irresistible goodies; a 24-hour, state-of-the-art fitness center equipped with all the newest machines; an inviting resort-style pool with gathering areas and a gas grill close by; and another truly unique amenity in the Triad—a 24-seat movie theater that residents can reserve to watch a little Sunday football, for a special movie night with the kids, or for a “girl’s night” where you’re catching up and binging on a favorite TV series (six of Parr’s nine properties offer this amenity). Inside each one-, two-, and three-bedroom apartment you’ll find stylish stainless steel appliances, 9′ ceilings, private porches and balconies with storage areas, and custom granite countertops accenting wrap-around kitchens that couldn’t be cozier for gathering friends and family for a meal.
Pets are also a priority at all Parr Investments properties. “We know how much our residents love their four-legged family members, so we always find space within our communities to fence in a large pet park where they can run and have fun,” says Rhonda.
The camaraderie that’s so apparent in Parr communities comes from a staff that helps enhance the feeling of “home” through special events such as Wine Down Wednesdays, Taco Tuesdays, movie nights, pizza nights, and weekend pool parties; but even more crucial, through genuine everyday interaction with residents. It might even be the simplicity of a cup of coffee each day in the clubhouse, but every staff member feels these activities encourage residents to make the most of the wonderful amenities they are offered, and to get to know their neighbors.
“We have residents who have formed some great friendships and have created their own dinner clubs and game nights,” says Rhonda.
Going above and beyond when it comes to customer service is key to enhancing every resident’s experience, and you’ll find that dedication within each community.
“It is very rewarding to help people find a place—whether temporary or long-term—where they feel at home,” says Rhonda. “One of our main sources for new residents is through referral from current and previous residents, and that is a direct reflection of the wonderful environment my staff creates and the quality homes that Chris has built.”
Chris Parr says the growth for 2017 has already begun.
“We have acquired three future property sites: The Reserve at Brookberry Farms in Winston-Salem, and The Grand at Union Cross and Welden Park, both in Kernersville,” he explains. “Between the three new properties Parr Investments will be adding 913 apartment homes to our current 2010 units under management, and Parr Construction—our sister company—will be building the projects over a five-year period.”
Chris says it was important to secure excellent apartment sites for now and for the future, staying true to the company’s goal of providing distinctive homes paired with impeccable customer service. As the sign above the Bistro at the Crossing reminds residents: “We welcome your good company.”
Learn about all of Parr Investments’ Forsyth County apartment communities (including The Reserve at Smith Crossing, the original Bromley Park, Carlyle Place, Legacy Park, The Pointe at Peters Creek, Providence Pointe, The Pointe at Robinhood Village, Stafford Place, and Clemmons Town Center Apartments) at parrinvestments.com, or stop by for a tour and introduction to all the company has to offer its residents. Office hours are Monday through Friday 8:30 a.m.–5:30 p.m. and Saturday 10 a.m.–5 p.m. The Reserve at Smith Crossing is located at 1461 Jag Branch Blvd in Kernersville, 336-904-6038.