Dero’s: Living a Decorated Life

You don’t become a community expert without years of experience. Having a 40+ year history in the Triad, and the staff’s collective 140+ years of design expertise, you can certainly trust the tagline, “Living A Decorated Life.” Locally owned and operated, Dero’s is one of Clemmons’ best-kept secrets. From the outside, you may think Dero’s is just a wallpaper and fabric store, but once you open the doors, you soon realize that it is much more. What started as an all-inclusive shop catering to home interiors has now become a place where you can browse the ladies’ boutique, grab a quick sample from Sweeties’ baked goods and pick up a gift as well. All these things are under one roof and come together beautifully.

“Our focus has always been on home interiors, and we remain NC’s largest-stocking wallpaper store, and still house a large decorator fabrics department as well,” shared Gretta Parnell. “The sheer number of options can be very overwhelming for clients who are coming in to redecorate. When you look at our wallpaper book library and see over 500 books, or our fabric sample area with thousands of samples, even I get a little nervous. That is what we are here for—to help navigate your way through.”

Patricia Braswell, a designer with Dero’s for over 40 years, has focused her talent towards the Custom Drapery Department. Custom draperies, home accessories, pillows are all constructed in Dero’s in-store workroom by expert seamstresses. “I feel that utilizing local talent, versus sending outside our community, is important for the quality and workmanship of the items we design and offer our clients,” she said.

The addition of the boutique area, gift items and the latest enhancement by Sweeties offering sweet candies and other baked goods give an unexpected twist to the product mix. “We are so happy now to be in collaboration with Sweeties to offer our customers a place in Clemmons to pick up chocolate truffles, chocolate-covered espresso beans, gift baskets and other baked goods for home entertaining or gift-giving—and are ready for the holidays to begin,” said Gretta.

Those excited about November’s Small Business Awareness theme, and specifically, Small Business Saturday, will be thrilled to know that Dero’s is a great option to be “loyal to local”! Plus, for those not wanting to wait for Thanksgiving weekend to get a jump on holiday shopping, there’s no better time to check out all that Dero’s has to offer than through a visit to their annual Holiday Open House, featuring over 25 decorated trees and all the trimmings needed for holiday decor and gift-giving. Scheduled for Saturday, November 4th, from 10 am–5 pm, come enjoy one-day-only specials, samples and more.

Being a family-owned business means that Dero’s also contributes to the community through an annual fundraising event in support of the Humane Society of Davie County. On December 2nd, Dero’s will host “Santa Paws.” Four-legged friends are invited to the store to have their photo made with Santa; proceeds go to support this great organization! Be sure to check the store’s Facebook page for previous photos and details!

Until then, if you’re interested in redecorating or looking for a quick gift or fun outing with the girls, utilizing local resources and local expertise, consider Dero’s Wallpaper, Fabrics & Draperies and start Living a Decorated Life!

Dero’s Wallpaper, Fabric, & Draperies is located at 2671 Lewisville-Clemmons Road in Clemmons. Call the store at 336.768.7962. Visit them online at Be sure to like them on Facebook, or follow them on Twitter and Pinterest.


Read what Dero’s customers have to say!

“Dero’s has a great selection of wallpaper that you can pick out and take home with you that day—no having to wait for it to be shipped. Their prices are very reasonable, also.” ~Gail W.

“This place is wonderful! Fabric, wallpaper and beautiful home accessories. This would be a great place for special gifts, too!” ~Julie G.