“Yarn is like chocolate, you can never have too much.” (Author unknown)
As any yarn aficionado clearly understands, one can never have too much yarn. Now, there’s a new game in town! We have a new opportunity to fulfill our need for yarn—Sticks & Skeins—a mobile yarn shop!
Meet Jennifer Wrights, owner/entrepreneur of Sticks & Skeins. “I’ve loved to knit, crochet, and cross-stitch all my life,” Jennifer shared. “It’s part of my family background. My mom enjoyed crafts, and my grandmother loved to crochet and even taught classes in local department stores.” Jennifer has her family’s support and assistance with Sticks & Skeins. Her Mom, Faye, helps with the mobile shop, and her husband and son cover the technical aspects of getting the website going, as well as customizing the mobile store. Jennifer explained, “I’ve always wanted my own business, but not necessarily a brick-and-mortar store. I saw a mobile yarn store concept on-line a few years back, and it gave me the idea to research starting a mobile yarn shop of my own.” Sticks & Skeins has been in development since July 2016, and officially opened for business last month.
How does a mobile shop concept work? As Jennifer explained, “Sticks & Skeins is available for private crafting parties, retreats, festivals, and, of course, individual fiber/yarn shopping. Customers are welcome to contact us and request a store visit; we do ask for a couple of days notice. Basically, we bring our business to anywhere people love to work with fibers. With permission of landlords, we can park our store for shoppers’ convenience.” Jennifer has flexible hours; for festivals/retreats, the hours mirror those of the event. As for how far she can go, the shop travels throughout North Carolina.
What is the shopping experience like? What is the inventory? There’s a step up into the shop, and once you’re inside, you’ll find it quite roomy. There’s plenty of aisle space for folks to move around without feeling confined. The interior is white with plenty of lighting to showcase the yarn. Both sides have floor-to-ceiling custom bins filled with yarns of all colors and weights. “Sticks & Skeins carries yarns that may not be found in local shops. We offer products developed by independent yarn specialists, including custom dyes.” Also included are accessory items (needles, dual tips, circulars, interchangeable sets, crochet hooks, patterns, scissors, cross-stitch kits, and more). Jennifer is working on a line of custom stitch markers.
In addition to sourced yarns, you may find fiber from Jennifer’s two prized alpacas, Hercules and M.J. Their fleece is processed into roving for spinning into yarn. Hercules and M.J. are part of the family and, as such, make their own contribution to the business.
Jennifer is excited to offer a mobile shopping experience to the community. Contact her at 336.817.8337, via e-mail at email@example.com, or via the website (sticksandskeins.net). Also, follow Sticks & Skeins via social media (Facebook and Instagram). Make your shopping list—you know you need more yarn! Give Jennifer a call and let her bring the store to you!
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